For the past few weeks, we’ve been working really hard on our new collection and look book. This would be our first collection for 2010, and we’re pretty much excited about it. I want to thank everyone that commented on our site, facebook, and twitter with all your kind words about all of our product and studio shots. This is a preview of our lifestyle photo shoot we put together a few weeks ago.

Big Ups to The Social Trust (Paul, Kevin, Jeff, Andrew) for all the wonderful images and and creative development, all the models (Heather, Flynn, Jenny, Piper, Celeste, Rob, Pigeon, Quincy, and the homies that came out), Layne for styling, Jane for hair, Suzy for make up, and JessK for holding down the fort. A special thank you to Andrew who didn’t let my BBQ fire burn everything down. It was a memorable weekend. Thank you! – Peter Rocks