People have always been askin’ us about the meaning behind our brand. Is “my ninja” just another way of saying “my N*****?” Many of us have heard people using this expression. UrbanDictionary.com gives us the definition of “My Ninja” – A more tasteful substitute for “the N-word“, used to show comraderie rather than feelings of racial inferiority.

For US, our mission is to use “My Ninja!” as an expression that allows individuals to connect along the constant cultural blending for our generation. Our brand focuses on the positive cultural exchange of ideas, art, fashion, and music -  to exemplify unity and turn what can be a negative stereotype, or a joke into something progressive. It doesn’t matter who you are. If your skills are right, you can be a ninja!

The many uses of “My Ninja”

The Cool Kids x Dj Wrek dropped this mixtape a while back – always droppin’ “my ninja”

Die Antwoord’s “Enter the Ninja”

Here are some clips that will make you laugh about it.

GO NINJA! GO NINJA! GO!

Back in 2002, our good friend Danny Cho, performed a joke about the phrase, “my ninja.”

Just recently, Peachies and Arden made this video with some other Asian American Actors.

My favorite character in this video is played by Jerry Ying.